Brows have been having a serious moment. In fact, the term moment seems to undercut the last 4 years or so, during which bushy, natural, meticulously “undone” brows have stolen the show. Gone are the days of pencil thin, bold-line brows dominating the space with a feminine yet severe look. It’s all about soft, pillowy, and youthful brows now.
The look, color, and shape of our brows does a lot for our face. The style of brow can completely change the way we perceive someone, and alter personal style as a whole. Did anyone partake in the 10 year challenge that was going around on social media last year? You know the one — it entailed posting a photo of ourselves from 10 years ago. And the brows were baffling.
So now that we are embracing fuller brows, we need the right arsenal of products to groom them appropriately. Because believe it or not, a lot of work goes into the whole “natural and undone” vibe. Here are some of our favorite clean and non-toxic brow products of the moment:
This brow gel is naturally thickening, volumizing, and sculpting. It’s buildable, so you can use it for light support, or go all in with dramatic, super-filled brows. It’s flexible and soft, and the light, creamy texture doesn’t smear or flake.
The luxe texture of this soft pomade promotes growth while shaping and defining spaces as well as each individual hair. Infused with some of the botanical actives from Plume’s lash and brow serum, this product is truly a multi-tasker.
This smudge-proof, lightweight wax holds everything in place while giving the look of fuller, more voluminous and youthful brows. Silica and vitamin E promote growth, resilience, and strength, while the texture allows you to manipulate the shape that you want.
Shea butter and marula oil are both moisturizing and conditioning, while providing intense antioxidant action against sun and pollution to protect the delicate growth we want to preserve. Apply lightly to forge some new brow hairs, or just fill in space and smooth out with the fluffy spoolie for a buildable, customizable approach.
Tame, define, and shape your brows with this double sided, retractable pencil that comes with a spoolie for blending and fluffing. The wax-based formula is sturdy and long-lasting, yet flexible for all-day hold and style.
Some of us are looking to add some bulk to our brows, and this serum is packed with super rich and active botanicals and antioxidants to give us the boost we need. Expect fuller, thicker, more defined growth to reduce breakage and give a healthy, refreshed look.
Conditioning cacao seed and mica add subtle definition and dimension, while this finely milled powder gives a fluffy fullness. This product is excellent for really filling things in for a bold look, but used sparingly, it can also be buildable from light to intense.
This smooth, anti-flake and anti-fade brush-on gel holds things in place while adding color and volume, using only natural organic phyto-botanicals for a rich, healthy look. Expect perfectly defined arches — or not, it’s up to whatever your brow game is!